Must A Aspiring Influencer Pal Cease Exploiting People for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it weighs on our friendship.

She is an extrovert, she feels the need to document everything all the time. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She creates vlogs about city life, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it pops up like a surprise: I’ll have bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

She also anticipates that I will to record her at inconvenient times. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn't compensate for all the time and effort I invest helping her make content.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don't believe she’s fake or inauthentic, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her channel.

Her directive is, “OK, look happy!” and film me laughing with someone. It’s so silly. I need her to understand that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, altered, or shared for an audience. I’m not a prop for her Instagram.

The Defence: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I love shooting content. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I admire people on TikTok who execute that style of informal, self-made film-making.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an audience that values the art behind it. I never intend to make my friend uneasy. Taking her to industry events was my method of offering access, providing her a opportunity to witness exclusive moments that could benefit her professional path too. That’s not blackmail, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I want her to see what the work we make together can get us: a foot in the door. I know not everyone enjoys being on camera, but sometimes spontaneity is what makes content genuine. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but friends support one another in small ways. My assumption was filming a clip here or there would be fun for Beth. Innovation thrives in partnership, and having my friend around makes projects energetic and pleasurable. I never force her to participate in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I document our time together.

I cherish Beth’s friendship profoundly and want to avoid content creation to come between us. I am ready to compromise: like asking before recording, and avoiding angles that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still considering hers. Clearly making content is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have helped previously. If Marielle loves creating, that doesn't imply all those around her is content. She needs to honor her friend's personal space.
Ankit, 26

She may enjoy making content and showing off her life publicly, but it’s not for everyone. It was kind she has helped her friend professionally, but she must to hear what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your relationship. Create some real memories, where genuine feelings are stored, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Both seem unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing clear boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Cynthia Moses
Cynthia Moses

A branding strategist with over a decade of experience in helping businesses develop memorable and impactful brand identities.