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The platform is rolling out a new feature that enables them to lessen the quantity of AI-created videos appearing in their streams. This step comes as the company revealed that it presently contains over 1 thousand million AI-generated clips.

Pilot Phase and Launch

The update is being tested over the coming weeks before a global release. This shift aligns with a increase in AI-generated material, driven by emerging video-generation tools.

AI Content on Other Platforms

Recent reports that approximately a tenth of the most rapidly expanding content creators on a competing service primarily display AI-generated videos. A significant portion of this material is considered low-quality AI content, a phrase for substandard, bulk-generated content that is often nonsensical or dreamlike.

Based on user feedback that a lot of users like content created using AI tools, ranging from digital art to informative clips, and we intend to offer the community the power to see more or less of that, based on their own choices,” commented a spokesperson.

AI on the Platform

The platform announced that there are currently 1.3bn videos on its service tagged as AI-generated. In total, more than 100 million media items are uploaded to the service each day, making AI content a limited percentage of its total content library.

Customizing Your Feed

Members will be in a position to decrease or raise the amount of AI content they view by using the topic control feature in the application and selecting the AI content topic. Additional categories that can already be controlled under the tool cover politics, clothing, aesthetics, and choreography.

AI Disclosure Rules

Its policies require content makers to tag convincing artificially created content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any realistic AI-generated clip that is unmarked can be removed under its terms of service.

In addition, the service will now attach an artificially created watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This action is intended to stop users from trying to bypass the disclosure requirement.

AI Literacy Programs

The platform is also introducing a $2m educational fund for experts and organizations to produce learning resources about using AI responsibly. This program will support educational bodies focused on educating computer science.

Content Safety Approach

The platform has justified its safety measures, following controversy over proposals to make redundant hundreds of safety staff in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its content moderation department in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.

A trust and safety lead explained that people-led review would continue to be important, but AI can protect employees by eliminating the most distressing content prior to it is viewed by humans. The company stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to intervention by its automated systems.

“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is where a extensive automated help is making a difference operate efficiently.”